【Press Release】
Announcement of New Brand “MILVASTA” by Japan’s Esteemed Rubber Manufacturer with Over 90 Years of History.(September 1, 2024)
Traditional Japanese construction workers, known as Tobi-sho (steeplejacks), have been constructing tall buildings from the Edo period to the modern era, skillfully maneuvering at high altitudes while feeling the wind. We have been producing footwear to support their feet, and our technology is highly regarded in the world of Tobi-sho.
We are pleased to announce the launch of our new brand, “MILVASTA.” The brand name is a combination of “MILVAS” (small eagle) and “ISTA” (person), and the logo conveys world-class anti-slip and stability. MILVASTA stands for absolute trust, the highest quality, and the aspiration to make a leap toward further technological innovation.